Opportunity Recognition: a Cognitive Perspective
نویسنده
چکیده
A model is proposed that relates opportunity recognition to pattern recognition—the process through which individuals perceive emergent patterns among seemingly unrelated stimuli or events. This model suggests that because of their unique knowledge structures (e.g., prototypes, exemplars), specific persons perceive patterns among emerging changes in technology, markets, demographics, etc. that others overlook. They then compare these patterns with their existing concept of “business opportunity.” If the match is sufficiently close, they may then decide to launch a new venture. Implications of this model are examined.
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